How to Use Informational Interviews to Break Into a New Field
An informational interview is a short, low-pressure conversation with someone already working in the field you want to move into. You are not asking for a job. You are asking what the work is really like, which of your skills would matter most, and how someone with your background could break in. For career changers, these conversations are one of the fastest ways to learn a new field, build relationships, and hear about roles before they are ever posted.
What an informational interview is (and what it isn't)
The format is simple: you reach out to a person in your target field, ask for fifteen to twenty minutes, and use that time to learn rather than to sell. It is a conversation, not a pitch. The moment it becomes a thinly disguised job request, the other person feels it and the goodwill evaporates.
That distinction is the whole point. Because you are asking for insight instead of a favor, most people are glad to help. Explaining their own path is easy and even flattering, whereas being asked to find you a job is a burden. When you keep the ask small and genuine, you get honest answers, and honest answers about a field you are considering are worth more than any amount of online research.
Why they work when you're switching fields
Career changers face a specific problem: you cannot see a field clearly from the outside. Job postings describe the ideal, not the day-to-day. Blogs and videos are filtered through whoever is selling something. An informational interview gives you the unfiltered version from someone who does the work, which lets you make a better decision about whether to commit and, if you do, how to position yourself.
There is a second, quieter benefit. A large share of roles are filled through relationships and referrals before they are ever advertised. Every good informational interview turns a stranger into someone who knows your name, understands your background, and might think of you when a spot opens. You are not asking them to do that, but conversations have a way of coming back around. This is the same hidden-job-market logic behind our guide on networking your way into a job, applied specifically to breaking into an unfamiliar field.
How to find people to talk to
Start with the people you already have a thread to. Former colleagues, friends, alumni from your school, people you have worked with in any capacity. Let them know you are exploring a new field and ask if they can introduce you to anyone who works in it. A warm introduction has a far higher response rate than a message from a stranger, and one introduction often leads to two or three more.
When your direct network runs out, go to LinkedIn. Search for people in the roles or companies you are curious about, and prioritize those who share something with you: the same hometown, the same university, a former employer in common, or, most usefully, people who changed careers into the field themselves. Someone who made the same jump you are considering is often the most generous and the most useful person you can talk to, because they remember exactly what they wish they had known.
How to ask for the conversation
Keep the request short, specific, and easy to say yes to. Introduce yourself in one line, say why you are reaching out to this particular person, ask for a small amount of time, and make clear you want to learn, not to ask for a job. Something like this works:
Hi [Name] — I'm currently a [your role] exploring a move into [field]. I came across your profile and was struck by [specific detail about their path]. Would you be open to a 15-minute call sometime in the next couple of weeks? I'd love to hear how you got into this work and what you'd tell someone making the switch. No worries at all if you're too busy.
Naming a specific detail proves you did your homework and are not sending the same note to fifty people. Capping the time at fifteen or twenty minutes lowers the cost of saying yes. And explicitly removing the pressure to help you find a job is what makes people relax and actually help.
Questions that actually move your career change forward
You have a short window, so spend it on questions only an insider can answer, not things you could have Googled. Prepare five or six and let the conversation breathe. Strong ones for a career changer include:
- What does a typical day or week actually look like, versus how the job is described?
- Which skills matter most here, and which ones from my background do you think would transfer?
- What do people underestimate about breaking into this field from the outside?
- If you were switching in today with my background, what would you focus on first?
- What trends are changing this work right now that I should understand?
- Is there anyone else you'd recommend I talk to?
That last question is the engine of the whole process. Every conversation that ends with one or two new names turns a single interview into a chain. The point about which skills transfer is worth pressing on, because an insider will often spot strengths in your background that you had dismissed. If those come up, capture them; they belong in your resume and in your career change cover letter.
How to follow up so the relationship lasts
Send a genuine thank-you within a day. Reference something specific they said so it is clear you listened and were not just collecting contacts. If they suggested a book, a person, or a next step, mention that you are going to follow up on it. Then, weeks or months later, close the loop: tell them you read the book, or talked to the person they named, or landed the interview. That second message is what converts a one-time chat into a real relationship.
Keep light notes on every conversation: who you spoke to, what you learned, who they referred you to, and what you promised to do. As the interviews add up, those notes become a map of the field and a running list of people who now know your story. Treat it with the same care you would give any part of your job search; the same organizing instinct behind our guide to changing careers without direct experience applies here.
Turning conversations into opportunities
Do a dozen of these and something shifts. You start speaking the field's language, you know which of your skills to lead with, and a handful of people are quietly aware that you are capable and looking. You will hear about openings earlier, sometimes before they are posted, and when you apply, you may already have someone inside who can vouch for you. None of it came from asking for a job. It came from asking good questions, listening well, and following through, which is exactly how career changers break into fields they have never worked in before.
Start with one conversation this week. Message someone whose path you admire, keep the ask small, and see where it leads. The field you want to join is full of people who once stood where you are now, and most of them are more willing to help than you expect.
Frequently asked questions
What is an informational interview for a career change?
It's a short, low-pressure conversation, usually 15 to 20 minutes, with someone already working in the field you want to enter. The goal is to learn what the work is really like, which of your skills would transfer, and how someone with your background could break in. You are asking for insight, not a job.
How do you ask someone for an informational interview?
Send a short message: introduce yourself in a line, say why you're reaching out to that specific person, ask for 15 to 20 minutes in the next couple of weeks, and make clear you want to learn rather than ask for a job. Naming a specific detail from their background proves you did your homework and lifts your response rate.
What questions should you ask in an informational interview?
Ask things only an insider can answer: what a typical week really looks like, which skills matter most and which of yours would transfer, what people underestimate about breaking in, and what they'd focus on first if they were switching in with your background. Always end by asking who else they'd recommend you talk to.
Do informational interviews lead to jobs?
Not directly, and you shouldn't ask them to. But many roles are filled through relationships before they're posted, and each conversation turns a stranger into someone who knows your name and background. Over a dozen interviews, you'll hear about openings earlier and often have someone inside who can vouch for you.
How do you follow up after an informational interview?
Send a specific thank-you within a day, referencing something they said. If they suggested a book, person, or next step, act on it and close the loop weeks later by telling them you did. That second message is what turns a one-time chat into a lasting professional relationship.